SR. PRODUCT DESIGNER · AMSTERDAM

Together we make what we imagine real.

I meet people with curiosity, align on what matters, design it, and build it with AI.

STUDIO

OpenOrbit

An independent product and UX studio for thoughtful digital products, useful tools, and experiments with AI.

openorbit.studio
OpenOrbit Studio website featuring the message Built by inviting perspectives

Meso+

A resistance training app I founded and bootstrap, built end-to-end with AI: periodized plans, daily readiness check-ins, and training insights.

In alpha
Meso+ training app: a week view with a daily check-in and an overreach warning for week 16 of the mesocycle

WORK

ABOUT

I’m from Vienna. Stockholm is where I became a designer: eight years there, five of them consulting through Daresay, embedded in client teams from public services to startups.

In summer 2021 I moved to Amsterdam and joined Lepaya, one of three UX designers in a company that grew from 80 to 300 people in a few years. In the learning app I worked on onboarding and learning completion. In the client portal I designed how companies plan and schedule their training.

I also prototyped and shipped Lepaya’s first AI coach — I wrote the prompts and context that shaped how it behaved, then tested it with learners and with learning scientists.

I also built Lepaya’s design system — Figma libraries, the code repositories we maintained with the dev team, and a Zeroheight reference the company worked from. Specifics are under NDA, but the work was as much organisational as visual: workshops with leads across tech, product, and learning to agree on purpose, scope, governance, and which platforms we’d commit to. I presented the initiative to the tech teams and company-wide, and kept making the case for adoption on stage and in any meeting where it served a shared goal. Where a surface couldn’t adopt the system fully, we built bridging templates rather than holding the line — consistency where it was reachable, honestly scoped where it wasn’t.

At Lepaya I started and co-led the accessibility guild. I have dyslexia, so I know what it costs when things aren’t built for how you read. Designing for access isn’t extra work on top of the real design. It usually just makes the design better.

Gabriel J-F Kroll — product and UX designer based in Amsterdam

WRITING